Sales Through Food?

Since I began working with my Friend and Co-Worker Craig Shipley at Summit Hospitality. I have learned two things Food, and Up-Sell.

Craig is probably one of the best salesmen so for me to learn from him that to win over the sale you have to win their stomachs. So in that case, whenever you’re working on an important sales lead there are two things you should remember. Feed them and Up-sell. They’re not very hard and once you’ve got them down they help you get the sale and keep it!

So here’s the process.

• Morning Meetings – Always set up the meetings in the morning. Attentiveness and productivity will be higher in the person. As long as it’s not literally the FIRST thing, you’ll be fine. Make sure you don’t schedule too early, if you do you’re going to have a grumpy croud that will not want to deal with meetings or anything at all for that matter.
• Feed The Masses – The likely hood that someone has eaten a big, solid hearty breakfast now-a-days is actually kind of rare. Bring some bagels, cream cheese, and some of that big to go coffeem like they have at Panera. Bring them something to munch on then direct their attention to you, and your sale.

On your next sales lead, try this, the psychology through someones stomach is unmistakeable and will usually help break the Ice, give conversation, and ultimately increase sales.