Interview with Tony from Zappos
May 26th, 2008 | Published in Business, Networking
I had the joy of being able to send over a few interview questions to the CEO of Zappos, Tony, and here’s what we had.
What gave your company the idea to run a site that catered to a market
> of people who wanted shoes?
History of the company is here:
http://www.zappos.com/about.zhtml
> this helped customer relations? Customer Service? Overall Feedback?
Our #1 priority as a company is our company culture. We believe that if
we get the culture right, most of the other stuff, including great
customer service, will fall into place on its own. Long term, we want the
Zappos brand to be about the very best customer service and the very best
customer experience.
For Twitter, we don’t really view it as a marketing channel so much as a
way to connect on a more personal level, whether it’s with our employees
or our existing customers.
Initially, we started getting the entire company more involved with
Twitter because we saw it as a great way to help build our company
culture. But then we discovered it was also a great way to connect with
customers as well.
> How do they help you?
We have a presence on MySpace and Facebook, but most of our focus has been
on Twitter because it’s much more personal.
> How do you use online marketing to improve sales?
Online marketing definitely drives some of our sales, including buying
keywords on search engines such as Google and our associates program.
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