Greg de Lima

Simple point, your Social Media Marketing and Advertisement should be bi-lingual.

I try not to brag, but being able to speak three languages helps. Lets put the simple point into some numbers here real quick.

From Facebook Statisitcs – “About 70% of Facebook users are outside the United States.”

In Spain the top 5 Social Networks are -

1. Tuenti
2. Facebook
3. Fotolog
4. Hi5
5. Metroflog

with MySpace placing 7th. Source – TechCrunchies

In Portuguese speaking countries, Orkut, places #1.

All right, now the numbers are over with. To prove my point, if you use any of these networks, you should be marketing in more than one language! But you may ask, what does this have to do with something like Twitter?

Over at UMBC Embiquity you will find this map.

Sure, the US has it’s fair share. However with increasing numbers of Hispanics and Europeans immigrating to the United States why are we not reaching out to them as much as we should in a language that they understand and a langauage that facilitates them.

What I see is a whole new window of opportunity, that I have yet to see explored. The possibilities of reaching out to the media outlets in multiple languages through networks that are already vast in huge networks.

On my Facebook Profile I am a member of the Mexico network, yet I never see an advertisement for a Mexican company, or even an American company reaching out to the Spanish speaking population so that they can take advantages of the same services you advertise in English.

All I am saying is why not? It opens up a new realm of clientele that would be willing to pay the same money for the same services it’s just a different language.

Related posts:

1. You Can’t Get Everyone
2. AT&T’s Buzz and Facebook’s Take Over of The World
3. Social Networks – What Are They Good For?