Greg de Lima

My good friend Michael(@thatroperdude) just began a new startup by the name Musibility, “A Musician’s Mentor”. Now, since he told me he has upped his number of twitter followers, but more importantly the number of twitter “interactors”; not just people who follow him or he follows, but people he is interacting with on a daily basis who are taking what he says and putting it into action.

First let me explain Musibility to you.

Musibility is a consulting type company. A company that mentors/teaches musicians about how to run themselves, or their band as a company. By teaching the band managers how to properly take themselves or their band to the fullest extent. A small time gig for now, he goes engaging musicians and their groups how to go about with finding gigs, how to operate them, and operating a tour schedule with success and most importantly money management.

But here’s what I think he’s doing right:

1. Musibility is not completely up and running yet.
2. He’s gathering the crowd to gain interest before even designing a web page for launch.
3. Once the page IS up, he will have the inflow from twitter, and other blogs to have a customer base, and word of mouth marketing.
4. Interactivity! Like Dan Schwabel says in his 5 P’s of Marketing the last one is Participation. Michael’s participation in his venture and his willingness to always be around for the betterment of his startup is one of the keys to having a successful project.’

Best of Luck Roper!

Image by rhapsodienbleu

Posted via web from Greg’s posterous

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