Feb 16, 2010

Building Expectations

What do you expect from social networks? Are you as an employee or service provider giving what is expected of you?

Many times we go about our lives with expectations of certain products, places, services, just about anything we come across when we go or do anything. Take for example, a new hotel you’re trying out for business travel. You’re an avid Hilton fan, but this time you branch out into a more independently owned hotel. You expect entirely that you will have the phenomenal accessories that are offered 100% of the time at previous hotels. You expect that the customer service will be exceptional and they will cater to your needs in a timely matter with the utmost courtesy and efficiency. Later on in your stay you realize, the internet is flaky; a poor connection with a very slow transfer speed. The lighting in the room is too dull for you to get any work done because they used 60W bulbs in stead of 80W or 100W.  Surely these are things anyone can complain about, but the simple fact that your expectations were higher allows you to build a higher level of confidence with your hotel.

Does this mean that we should lower our expectations every time we try something out of the routine?

No.

Does this mean the products, services, etc. that we use should increase to our expectations?

Not 100% No.

The key, is adaptation. The understanding to be able to adapt our choices and our expectations to what we know and understand. Much more importantly we need to change our own personal references and relate the unknown opportunities to the future rather than experiences in the past. Granted we cannot predict the future, but we damn well are able to make a good judgment of our choices to benefit us.

In this ever-changing social media world, we should be able to understand the we need to build our expectations based on the future possibilities, and the past results of the known and unknown. It’s a different way of thinking, but in the end, the result is a more positive attitude and a better understanding of our expectations vs. what the business expects of us as consumers.

What do you think of expectations? Are you building them appropriately?

Image by atelier/Ed Brodzinsky