Probably one of my favorite parts of this film! But you may be asking, “ok…what does Top Gun have to do with Social Media, or Branding?” Fine, it doesn’t really have anything to do with it except for the fact they’re “Communicating”.
Communication is the one thing that without it, you will crumble. Communication in your enterprise may not exactly be your top forte, or your main focus. But as a marketing or sales department, it should be. The ability for a company to maintain a constant interaction with it’s clients or associates is an aspect that cannot be surpassed by many other departments.
US Airways & the Harvard Business Review had a case study of Dessert Gallery. In it they used a Survey and Facebook, to alter their customers behavior (read the Case Study for more details). On the off hand I look at this from a different perspective.
What did communication have to do with their success?
Probably more than you might lead to believe. The fact that their upkeep within the Facebook page and in their surveys shows more interaction than before they began this campaign. An ability to start, build, and maintain a constant stream of communication and interaction not only on Facebook, is a difficult task. The time and effort that is needed is one that not everyone can hold on to.
Don’t Focus on Yourself, focus on everyone else who is in your Twitter or Facebook stream. Look at your competition, how are they interacting? Are there questions being unanswered about a product or service you prove?
Answer them, be a presence. Be something people want to be a part of!
