YouTube – Changing The World of Commercials

Have you seen commercials change much since the rise of use in YouTube?

Well, it’s a phenomenal change! I love it as a matter of fact.

The ability for a commercial to be launched, virally, free, and longer than your normal TV spot is leading to a new wave of commercials. Because the normal TV commercial spot usually lasts 30 or 60 seconds, being able to launch a video that engages the viewer many times more than normal gives us much higher quality of content in commercials.

The fact that being able to launch a YouTube video campaign means that, your distribution cost is zero! You could pay millions of dollars for a Superbowl ad spot, but if the majority of the Dorito’s (Keep yo hands of my momma!) success was the circulation of the video after the original release, the virility and cost of your commercial could have just as much success with free distribution.

The video that spawned this post I saw over at Jason Keath’s (@jakrose) Blog, The Puma Hardchorus.

Edit – Also watch the Heineken Case Study Video about the AC-Milan/Real Madrid match. (YouTube)