Be Everywhere?
Is there really a need to be on every social network or use every social tool you come across?
I often notice that when I am starting up with a new network or begin using a tool there are friends of mine that are already on there and have been using that source for a good time before myself. As a marketer this can turn out to be essential and with so many people deciding to leave Facebook (12,923 committed at 8:15am 22/04/2010), it leaves choices as individuals and advertisers whether or not using Facebook will continue to be a viable source of traffic and income.
The Big Four
When I’m asked by people who are just starting in personal branding or in the social media sphere, the top question I’m asked is, “What should I use?” If you’re a big social user you know what these are.
The way we use these sites changes quite a bit depending on the user, company, or brand. As these four networks provide the largest collection of individuals and entities, along with the highest visitation rates on the entirety of the internet, these are by far the top networks to look for marketing opportunities.
In my perspective, while you don’t need to be everywhere to increase your visibility, a good use of good copywriting (affiliate link) within these top networks will get you the search engine results you need and turn your brand into everything that you expect.
However, taking most of this into account is from a personal brand point-of-view. This will drastically change depending on what you want to use these networks for. A while back I began using a service called DandyID. What it does is collect your social networks all in one place, and allows you to post them on your blog (you can see mine at the bottom) or on your Facebook page. Not only does this allow you to keep track of your own networks but allows other people on those networks to find you easily.
What networks do you use? Which do you use most? Is less more?