I can easily say that the majority of us have most likely been to Disney Land, or Disney World. Disney is an experience that will always stick in our minds. We pass it on to our children by having them watch the films, get the toys and put out kids in a world filled with Disney fun.
Why shouldn’t, then, the concept of having an experience with a brand extend to online?
Building these communities is easy.
A post on OpenForum told us about the 6 Benefits of Building a Brand in the Blogosphere Age, going as to say “A brand is the culmination of the total experience your market has with your company.” Of all the benefits that are possible, the experience that you get with any brand will always be the lasting impression.
When a company incorporates Social CRM, and culture into their business, this transforms not just the way the employees behave as part of the company, but extends all the way back to the consumer. It tells them that, here there is more than just a quick relationship for the sale. There is an entire new experience that you will never forget.
Experience Builds Value
The unique aspect of every brand is the experience that a person has with a company. Say you’re Coca-Cola, you understand their brand and you value them as a drinker of Coke. What happens then, if you go on a tour of their factory in Atlanta, but you have a terrible tour guide, or the factory is downright nasty? You’re probably not going to stop drinking Coke, but will you think less of them and their approach? Probably so.
The value of an experience really isn’t quantifiable. You can’t open up your favorite analytics dashboard and measure experience. Like the OpenForum post says, “Choose who you are.” Embracing the experience that every single person has with your company is a definition of your brand and its value.
So the question is, what is the experience that you’re giving people with your brand?
Image Credit – David.nikonvscanon
Do you remember the old Smash Mouth song, All Star? The lyrics at one point say, “Only shooting stars break the mold.” Do you have to be a shooting star though, or are you the guy who sits behind a desk 8hrs a day and gets home feeling unaccomplished? The problem remains that no one wants to create a stir, or be a cause for uproar or commotion.
