We’ve all been consumers, we’ve all bought something or used some item at one point in time. What was your ROI for that “thing”? I bet you, that you never really thought of it for a small item or a common place thing you use often and plentifully.
The problem is that Marketers, Accountants, and Financial Managers are all concerned about ROI. It’s always been a debate with social media, it will continue to be until the tools to monitor and analyze direct ROI become more accessible and efficient. Every one wants to know, what are we getting back from our money, but we business people are not the only ones worried about the ROI of our social and online marketing efforts.
Give the people a way to get ROI from what you build.
It’s an interesting way to think about the ROI of a consumer for your efforts. We business people have ours, but the clients look for an entirely different perspective. They want your Twitter to be a stream of intelligent and intelligible content, relevant to your business and relevant to the type of followers. Facebook should be an expansion and an easy way to get connected, talk back (in a good way) to them, and share longer information that can’t be done in 140 characters on Twitter.
More importantly, your website should definitely be easy to navigate, and have a very natural feel to the way it works and is laid out. These simple factors matter to the people who approach the tools you use to engage them because it’s their time on the line too. They want to know the information you’re giving in a high-quality, quick, and easy. Time and Knowledge are the two biggest returns for consumers online. If you can give those two aspects directly back to all your readers and people you engage with on an every day basis, you will be a bright shining star in their book.
Next time you develop something for your clients, think about their time and their return on investment with your product. Are they getting back what they expect, and more?! Give back to them too.
