#FF Follow Friday 16-04-2010
A while back Chris Brogan mentioned using Follow Friday for Blog Traffic. So I figured I would give it a shot.
Here are April 16th’s Follow Friday.
Roger Harris – @rharris – Former Social Media Manager for Capstrat, now owns his own company Harris Social Media.
Allie Sullivan – @AshevilleAllie – She might become just @allie, or @wherevershemovesto-allie. But a great person to follow .
Danielle Hatfield – @dhatfield – Graphic arts designer, has a knack for Twittering and waking up at 5am.
Dan London – @danlondon – Director of Online Marketing, at ShareFile.com, great guy phenomenal information from his tweets!
Phil Buckley – @1918 – SEO, Social Marketing and all around nice guy, Phil Buckley is incredible for new news or conversation.
David Armano – @armano – Senior Vice President at Edelman Digital, a very active participant in engaging his friends and communitu, David Armano is a leading digital marketing genius.
Any recommendations or follow ups?
Image by Mr. Greenjeans
It’s Not About Us
Gen-Y this, Gen-Y that, for Pete’s sake, it’s NOT about us! We aren’t the decision makers, we aren’t the new revolution we’re not everything you’re making us out to be!
Generally, the assumption has been that the Gen-Y has been taking social media and networking by storm. The truth is, we’re the growing portion, but by no means are we the controlling factor or the vast majority.
In 2009 a PEW document showed some interesting stats on Twitter.
Nearly one in five (19%) online adults ages 18 to 24 have ever used Twitter and its ilk, as have
20% of online adults 25 to 34. Use of these services drops off steadily after age 35 with
10% of 35 to 44 year olds and 5% of 45 to 54 year olds using Twitter. The decline is even
more stark among older internet users; 4% of 55-64 year olds and 2% of those 65 and
older use Twitter.
The thing to take into account is that, yes the Gen-Y range is the growing range, but the combined weight of the other ages outside of Gen-Y is greater.
On Facebook, the stats are similar according to Quantcast.
- Ages 13-17 represent 22% of the total
- Ages18-34 represent 42% of the total
- Ages 35-49 represent 20% of the total
- Ages 50+ represent 12% of the total
Again, we represent a good portion but the combined weight of outside of Gen-Y is larger.
What does this mean for your marketing and your point of view?
Stop focusing on just that generation. While we can represent a good portion of the online network we can never forget that being able to teach someone else is also key. A generation older than us can also go online and search for a business on Google, or find a way to communicate via Twitter or Facebook.
Over at A New Generation, Kristin Dziadul (@KristinEDziadul) said,
The rise of video has certainly become a trending theme for Generation Y today since we are seen as the “Me” generation who wants to be the focus of attention, loves technology, and likes to be socially active. For instance, I have been seeing an increasingly large number of people on Facebook sending simple videos to friends, even just to say hi.
And she is 100% correct, the thing is, it isn’t just about Me, or my generation. It is about everyone connected. Everyone being able to communicate to one another and be able to share with each other and teach our parents our bosses what this new media stuff is all about.
There is an opportunity that so many marketers are overlooking by focusing just on Gen-Y and our addiction to being in front of a screen.
Let me know what you think!
Image by Gizwomack