3 Easy Ways to Kick Ass Using Social Media
Supposedly there’s some ultra-mega-super-awesome secret to social media marketing. FACT! That’s not really, 100% true. It’s a lot simpler than that. While kicking ass at social media requires an investment of time, effort, and ambition (maybe even passion). I wanted to give you three easy ways to get ahead on social media and make it an effective outlet for your brand and marketing efforts.
Be valuable
(I give the worst, best advice, ever.)
Your network looks to you for a reason, or vice versa. Whether you are creating content, aggregating from other sources in order to provide a hub for valuable knowledge and thought leadership, or you’re simply driving thought provoking conversation, your network has a certain expectation of you.
If you’re providing value to your audience you know what they want. Whether it’s articles relevant to marketing, entrepreneurship, small biz, or how to create awesome web designs you will know. Nurturing relationships online is one of the most valuable things you can do for yourself and your network online.
Automate some stuff, not everything.
I automate.
The bane of existence on social media. It’s supposed to be personal, and engaging, and stuff……right? Well, it is. There’s no harm in posting an interesting article that you found the night before, or during the day for a later time. Allow people to engage with content you have found on your time & schedule. Or, even better, automate to match your audiences schedule. Use tools like Argyle Social, or Crowdbooster to monitor interaction levels with your tweets an to find the best times to tweet according to your audience.
Embrace competition
You’d be surprised, or not, at how much content is recreated, repurposed, rephrased, reused…the list goes on. Your competition is a source for many things. Amongst others they can be a news source should you not be the leader. I read other blogs and huge content creators every day. As a matter of fact this blog post was an amalgamation of thoughts from multiple blog posts. It happens, but the thoughts and opinions are still mine. I still tell you how I think about them and I choose which ones I believe work best, and recreate them here for you.
There are three easy ways for you to kick ass at social media. If you have any more, please add them in the comments, I’d love to hear from you.
Image Credit - Tattoo_Lover
My New Year
The upcoming New Year holds something else for every different person. Some live and die by their yearly resolutions, which usually include some sort of gym membership or an intense commitment of some sort. Now, say what you will about me, but I’ve never been one for “resolutions”; I guess I don’t hold the thought of a New Year as a new beginning like some people do.
In all cases, though, my 2011 year will be revolving around some of the most important times of my life. In early May of 2011, I will be graduating from Appalachian State’s Walker College of Business with a degree in International Business, and a minor in Spanish.
With graduation comes a great challenge. We college kids like to call it: “The Real World.” What I mean is that, come May 2011 I hope to be employed. So here’s the unabashed point of this post: If you are looking for an entry level Account Manager or Social Media dork, I’m here! My LinkedIn Profile is most likely the best place to find the most up-to-date and pertinent information about me. So check it out, get in touch, I’ll be looking for you too!