Help Me Jump Off a Building for Special Olympics
So here’s the deal. I’m an adrenaline junkie, rock climber, and I’d pretty much look for an excuse to bungee, BASE Jump, climb up, or in this case rappel off of the Wachovia Building in downtown Raleigh, NC.
The Special Olympics of North Carolina (SONC) has set up Over the Edge, and if I can raise $1000 I will get the opportunity to launch myself off the side of this building. Now, I’ll tell you what, I want to do this face-down as I rappel down.
Here is what I ask of you:
- Follow SONC_BeAFan on Twitter.
- Donate – Any bit will help!
- Donate AGAIN!
- Share this page using the Tweet, Likes & +1′s below!
ROI? Why?
Yes, ROI matters. There’s nothing I can say that will disprove that ROI is a huge aspect of marketing, business, and sales. The reality comes down to: Does ROI matter to YOU?
Find what is important to you and track that.
What matters are your KPIs. Key Performance Indicators. In an older Argyle Social article there were four KPIs addressed. The KPIs that I choose will not be the same that you choose for many, many reasons. Here’s an example: my KPIs have nothing to do with conversions, or leads, or sales. My KPIs should be indicators of: what are people reading on my blog? How long are they reading these articles? Do they opt to learn more about me?
These indicators tell me whether or not my content is applicable to my readers and if what I am doing is providing value to them. Values that you choose can be tangible, monetary value or value can be knowledge. Either way, a value must be given to your readers or visitors.
Stop thinking about ROI and think about the people.
A Harvard Business Review article brought up a good point from a study that was done about 50 years ago by Ernest Dichter. Essentially, what it all comes down to is Word of Mouth. Now, we’re all going to pretend that we’re smart and that we knew this already (which we did, obviously). I may just be naïve, but I believe that we’re trying to track and put a monetary number on something that just doesn’t matter.
Word of mouth is a part of any product, service, business, blah blah blah (insert whatever it is you’re marketing here). I don’t deny that it is an extremely valuable aspect of marketing to track. But! Do we really need to add a dollar value to it? Thik abot the conversations around what you do.
Sentiment, maybe? Are there concerns? Are people trying to understand more about you?
Stop measuring start talking.
The bean-counters want their numbers. Give them the numbers. The key to marketing, PR, and advertising today online, isn’t about whether or not you have an effective campaign. Marketing today is about being a part of the customer’s interaction online. The consumer wants you to answer their questions. Consumers want companies to give feedback, give help, or even just give them a pat on the back sometimes.
The only thing I ask you to do when you become “a part of the conversation”: Don’t sound like a damn robot!
Be yourself. Build relationships. And give back to your customers, leads, and even random people talking about you online. Be a person, it doesn’t hurt.
Image by – Socialspice.de