Have you seen commercials change much since the rise of use in YouTube?

Well, it’s a phenomenal change! I love it as a matter of fact.

The ability for a commercial to be launched, virally, free, and longer than your normal TV spot is leading to a new wave of commercials. Because the normal TV commercial spot usually lasts 30 or 60 seconds, being able to launch a video that engages the viewer many times more than normal gives us much higher quality of content in commercials.

The fact that being able to launch a YouTube video campaign means that, your distribution cost is zero! You could pay millions of dollars for a Superbowl ad spot, but if the majority of the Dorito’s (Keep yo hands of my momma!) success was the circulation of the video after the original release, the virility and cost of your commercial could have just as much success with free distribution.

The video that spawned this post I saw over at Jason Keath’s (@jakrose) Blog, The Puma Hardchorus.

Edit – Also watch the Heineken Case Study Video about the AC-Milan/Real Madrid match. (YouTube)

This post isn’t about me, it’s about my friend Emily. One of the most fabulous people that I know is going on a Mission trip starting in September of this year. As the former Director of a mission summer camp, her leadership is some of the strongest and most effective I have ever seen. She is a strong person with a great heart to do many things for many people.

So what’s the point, she tells me that she needs quite a bit of money to complete this mission trip, it’s year-long. From what she tells me, about $12,000. I ask you kindly to help her and the hundreds of people she will be helping by donating any amount you can.

You can learn about Emily at her Mission Year Blog and click Donate Now, this will contribute directly to her fund. You can also donate through the main website here, with the Support ID # 10-0009.

Follow Mission Year on Twitter, or Facebook.

Thank You.

Update: Here is a link directly to Emily’s donation page, if reading this was enough for you.