Posts Tagged ‘Facebook’

10
Feb

The Week of Releases

by Greg de Lima in Change, Networking, Social Media

The buzz about the buzz is buzzing (cheezy I know but I had to). This week I had the luxury of seeing two great releases applied to me. As many of you know those two releases are 1) Facebook’s new layout, and 2) Google’s Buzz.

Facebook

I’m not going to say that I dislike the new layout because the truth is I do like it. The layout is simpler, just as easy to follow, and it doesn’t change things around so much that the users will have some new kind of heart attack causing groups of hundreds of thousands to whine and moan about it.

Pros

  • Just as simple, easy to follow, it has good flow.
  • Everything you need is within the first left column or on the top bar.
  • The search bar becomes more prominent, easier to find, and still just as great to use.
  • More focus on the real-time news feed, and the option to control it better

Cons

  • It’s a little bit too blue. I don’t know if I’m colorblind or what, but the three icons next to the Facebook icon, are hard as hell for me to see. I will definitely not use them as much.
  • Message inbox isn’t as noticeable. I like using the inbox, private messages are helpful. But now accessing the inbox is a little bit tougher by creating a non-top bar icon and moving it to the mix of the left column.
  • It’s a hair slower, my connection here in my dorm sometimes isn’t tip-top, so when it slows down and comes to a crawl, it’s noticeable.

I have my opinions, about it but all-in-all it’s a new layout. I don’t think that it will cause too much controversy.

Google Buzz

I’m normally a late adopter finding about things behind the curve and even more so becoming accustomed to using them.  But before I give my opinion, read this, it’s a funny bashing of Google Buzz (no I’m not 100% against it).

The new Buzz feature isn’t new. As Microsoft and Yahoo have recently been doing by belittling the new tool explaining that they have had the feature for over a year now, this is nothing new, but the dominant market of social-medialites has normally been associated with Google. The shear fact that this expectation arrives out of Google immediately offers it up to a larger and more target market. Buzz will just stick more with the people who want it.

Now I don’t like that Buzz provides me a number (like unread emails) from people I don’t follow, such as commenters from people I do follow. It’s annoying and when I read my friend’s posts, I will then look at the comments, I don’t want to see 587 Buzzes when I actually only have 20. It’s annoying, I don’t want that. Oh, and make the settings a little more prominent while it’s still new.

I like on the other hand, that there is not as much of a character limit, like Twitter. This will lead to better search linking especially if it turns into real-time search results. It’s easy to use, just like Twitter and FriendFeed it’s simple to figure out and won’t take long for people to use Buzz almost in a way to connect their other social media sites. Google’s Friend Connect also incorporates well into this!

Overall good things, I like new changes.

What do you make of all the new releases?

Image by ayche_em_ayche

17
May

Spanish Too

by Greg de Lima in Business, Change, Social Media

Simple point, your Social Media Marketing and Advertisement should be bi-lingual.

I try not to brag, but being able to speak three languages helps. Lets put the simple point into some numbers here real quick.

From Facebook Statisitcs – “About 70% of Facebook users are outside the United States.”

In Spain the top 5 Social Networks are -

1. Tuenti
2. Facebook
3. Fotolog
4. Hi5
5. Metroflog

with MySpace placing 7th. Source – TechCrunchies

In Portuguese speaking countries, Orkut, places #1.

All right, now the numbers are over with. To prove my point, if you use any of these networks, you should be marketing in more than one language! But you may ask, what does this have to do with something like Twitter?

Over at UMBC Embiquity you will find this map.

Sure, the US has it’s fair share. However with increasing numbers of Hispanics and Europeans immigrating to the United States why are we not reaching out to them as much as we should in a language that they understand and a langauage that facilitates them.

What I see is a whole new window of opportunity, that I have yet to see explored. The possibilities of reaching out to the media outlets in multiple languages through networks that are already vast in huge networks.

On my Facebook Profile I am a member of the Mexico network, yet I never see an advertisement for a Mexican company, or even an American company reaching out to the Spanish speaking population so that they can take advantages of the same services you advertise in English.

All I am saying is why not? It opens up a new realm of clientele that would be willing to pay the same money for the same services it’s just a different language.

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