Probably one of my favorite parts of this film! But you may be asking, “ok…what does Top Gun have to do with Social Media, or Branding?” Fine, it doesn’t really have anything to do with it except for the fact they’re “Communicating”.

Communication is the one thing that without it, you will crumble. Communication in your enterprise may not exactly be your top forte, or your main focus. But as a marketing or sales department, it should be. The ability for a company to maintain a constant interaction with it’s clients or associates is an aspect that cannot be surpassed by many other departments.

US Airways & the Harvard Business Review had a case study of  Dessert Gallery.  In it they used a Survey and Facebook, to alter their customers behavior (read the Case Study for more details).  On the off hand I look at this from a different perspective.

What did communication have to do with their success?

Probably more than you might lead to believe. The fact that their upkeep within the Facebook page and in their surveys shows more interaction than before they began this campaign. An ability to start, build, and maintain a constant stream of communication and interaction not only on Facebook, is a difficult task. The time and effort that is needed is one that not everyone can hold on to.

Don’t Focus on Yourself, focus on everyone else who is in your Twitter or Facebook stream. Look at your competition, how are they interacting? Are there questions being unanswered about a product or service you prove?

Answer them, be a presence. Be something people want to be a part of!

The buzz about the buzz is buzzing (cheezy I know but I had to). This week I had the luxury of seeing two great releases applied to me. As many of you know those two releases are 1) Facebook’s new layout, and 2) Google’s Buzz.

Facebook

I’m not going to say that I dislike the new layout because the truth is I do like it. The layout is simpler, just as easy to follow, and it doesn’t change things around so much that the users will have some new kind of heart attack causing groups of hundreds of thousands to whine and moan about it.

Pros

• Just as simple, easy to follow, it has good flow.
• Everything you need is within the first left column or on the top bar.
• The search bar becomes more prominent, easier to find, and still just as great to use.
• More focus on the real-time news feed, and the option to control it better

Cons

• It’s a little bit too blue. I don’t know if I’m colorblind or what, but the three icons next to the Facebook icon, are hard as hell for me to see. I will definitely not use them as much.
• Message inbox isn’t as noticeable. I like using the inbox, private messages are helpful. But now accessing the inbox is a little bit tougher by creating a non-top bar icon and moving it to the mix of the left column.
• It’s a hair slower, my connection here in my dorm sometimes isn’t tip-top, so when it slows down and comes to a crawl, it’s noticeable.

I have my opinions, about it but all-in-all it’s a new layout. I don’t think that it will cause too much controversy.

Google Buzz

I’m normally a late adopter finding about things behind the curve and even more so becoming accustomed to using them.  But before I give my opinion, read this, it’s a funny bashing of Google Buzz (no I’m not 100% against it).

The new Buzz feature isn’t new. As Microsoft and Yahoo have recently been doing by belittling the new tool explaining that they have had the feature for over a year now, this is nothing new, but the dominant market of social-medialites has normally been associated with Google. The shear fact that this expectation arrives out of Google immediately offers it up to a larger and more target market. Buzz will just stick more with the people who want it.

Now I don’t like that Buzz provides me a number (like unread emails) from people I don’t follow, such as commenters from people I do follow. It’s annoying and when I read my friend’s posts, I will then look at the comments, I don’t want to see 587 Buzzes when I actually only have 20. It’s annoying, I don’t want that. Oh, and make the settings a little more prominent while it’s still new.

I like on the other hand, that there is not as much of a character limit, like Twitter. This will lead to better search linking especially if it turns into real-time search results. It’s easy to use, just like Twitter and FriendFeed it’s simple to figure out and won’t take long for people to use Buzz almost in a way to connect their other social media sites. Google’s Friend Connect also incorporates well into this!

Overall good things, I like new changes.

What do you make of all the new releases?

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