Work

Club Carlson – #HashtagHotel

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 RESULTS:

  • By privatizing Club Carlson’s Twitter handle, we created an exclusive environment for the Club Carlson Twitter community that generated 3.2MM total impressions.
  • Reports show that the #HashtagHotelPromo hashtag trended nationally within 15 minutes of the campaign launch and 8 times, resulting in nearly 11K uses, during the 24-hours with a community of only 17K followers (Competing on the same tier as Jay-Z and Solange). In fact, mentions in just 2 days nearly surpassed the previous 3 months combined.
  • With the constant monitoring and immediate responses, followers expressed strong positivity throughout the entire 24-hours.
  • By targeting specific theaters at key times, we were also able to keep engagement consistent, giving the opportunity to expand eligibility to broader audiences in more countries.
  • Brand advocacy and engagement were also accomplished by leveraging personalized content from local properties, with 3K referrals to clubcarlson.com.
  • By the end of the entire promotion, 6,150 new followers had been gained with 9,123 pageviews from social, creating 312% increase in share-of-voice versus competitors.
  • Read the full Case Study at Ignite Social Media

#HashtagHotel2

The following year, we reiterated the campaign for half the time. With the anticipation built from the previous years’ #HashtagHotel, we surpassed the first iteration.

HashtagHotel2

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