About Greg


Experience

Teleflex, BI and Data Analytics Developer | Raleigh, NC (June 2018 – Present)
Develop and maintain reporting solutions, including highly visualized and formatted reports.
Identify opportunities to enhance BI solutions, including visualizations, that drive process improvement to the business.
Translate business requirements into actionable technical requirements.
Provide knowledge transfer for cross training amongst BI team.
Participate in identifying and recommending department/project priorities.

Teleflex, Business Analyst, Commercial Operations | Raleigh, NC (April 2016 – June 2018)
Maintain ownership of ongoing sales analytics, include focus materials, business unit, regional sales reports.
Supported Key Strategic activities around acquisitions, departmental projects and special initiatives.
Heavy use of Tableau, Tableau Server, SAP, SAP BW, and R for data gathering, cleansing, and visualization.

CAPSTRAT, Analytics Manager | Raleigh, NC (October 2015 – April 2016)
Oversaw one analyst and collaborated closely with media planning and buying teams to optimize and plan digital media campaigns across varying budget sizes ($2K to $5M) with differing goals: awareness, ROAS, and other KPIs.
Created and implemented Scopes-of-Work (SOW) for new projects, including pricing for analytics within the agency.
Collaborated with internal teams on RFP responses, development, and presentation.

Ignite Social Media, Senior Analyst | Cary, NC (August 2013 – October 2015)
Ignite Social Media, Analyst | Cary, NC (July 2012 – August 2013)
Developed measurement plans, established KPIs and maintained client-facing and internal dashboards for high-profile brands across a variety industries, including: CPG, Hospitality, Food & Bev, and Personal Care.
Established ROI and cost-saving models through market research and analysis.
Used data providers such as Google ANalytics, Adobe Reporting & Analytics, and social platform data, to provide executive and in-depth reporting on web & social media performance
Strategically and tactically directed client teams and analytics team through insights and decisions to drive campaign improvement.
Use VBA and R to assist in data analysis and routine tasks for automation and data cleaning.

Howard, Merrell & Partners, Social Media Analyst Raleigh, NC (August 2011 – July 2012).
Created strategic social media plans and audits for CORDURA® fabrics, Georgia-Pacific Professional, Barton College, House-Autry Mills, Duke Orthopaedics, and others.
Maintained analytics against strategic plans, goals, and KPIs.

Skills

Data Analysis: Business Analytics, Marketing Analytics, Forecasting, Sales Operations, Data Visualization.
Tools: Tableau, SQL (Entry-Level), R (Entry-Level), SAP, SAP BW.
Microsoft Excel: VBA, PivotTables, Advanced Formulas (INDEX, MATCH, SUMPRODUCT, etc..)

Education

Appalachian State University Boone, NC (2007-2011)
Bachelor of Science Business Administration in International Business |Minor: Spanish
Dean’s List – Fall 2010

Languages

Spanish
Native/Fluent proficiency

Portuguese
Conversational proficiency